News

Stories from spotted: upcycling, sustainable fashion, behind the scenes, and the creative journey of a brand bridging Paris and Morocco.

5 articles
How to Build a Slow Fashion Wardrobe in France (Without Giving Up Style)
|Ghita Alami Louati
let's be honest: "slow fashion" sounds boring. it sounds like oatmeal-coloured linen sacks. like giving up everything fun about getting dressed. like a lecture from someone who owns exactly four items of clothing and wants you to feel bad about your Zara habit. but here's the thing — slow fashion in France isn't about deprivation. it's about building a conscious wardrobe that actually reflects who you are. fewer pieces, better made, with origins you can trace. and honestly? once you get it, you'll never go back to the scroll-and-buy cycle.... Read more...
Upcycled Fashion in Paris: Why One-of-a-Kind Always Wins
|Ghita Alami Louati
you know that moment. you're walking through le Marais, coffee in hand, and you spot someone wearing your jacket. not literally yours — but the same one. the same cut, the same colour, the same algorithm-fed outfit you've seen on ten people this week alone. that's the thing about fashion right now: it's fast, it's everywhere, and somehow it all looks the same. scroll through any feed and you'll find the same trousers, the same oversized blazer, the same "it girl" aesthetic recycled into oblivion. and honestly? it's exhausting. which... Read more...
EASTEREGG
|Ghita Alami Louati
Hiiii, welcome to spotted family 🫶🏽 you’ve been supporting our small business so we wanted to thank you ! Get 10% off your next order, or share it to a friend, a crush or your gf/bf 🫠  DISCOUNT CODE : EASTEREGG  Read more...
collections
|Ghita Alami Louati
MIMA PANTS COLLECTION Inspired by my grandma sofa fabric (mima means grandma in Moroccan darija), I designed and produced the first spotted. pants ever. Working on the perfect shape.   Photo @ferdbref, Artistic Direction @ghitalamii       Read more...
our story (and my hidden thoughts)
|Ghita Alami Louati
we are a creative brand based in Paris, rooted in Morocco, and founded by Ghita — a 28-year-old woman in constant exploration. spotted was born from a desire to build bridges between my cultures, my memories, and the creative thoughts that never stop running through my mind. the name spotted reflects what catches your eye at first sight — textures, colors, stories. Every fabric we choose carries a past : traces of homes, sofas, living rooms, moments of life. We transform them into meaningful pieces, giving memories a second life.... Read more...

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April 01, 2026

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